Novamax Cools Down Election Fever With Air Cooler Campaign

Novamax Appliances unveiled its latest advertising campaign centred on the Indian election season. This 24-second commercial creatively portrays the scorching heat synonymous with elections.

Commenting on the ad Film, Harshit Aggarwal, Founder & CEO of Novamax Air Coolers, states, “With the 'Election' ad film, we not only capture the essence of the electoral season but also showcase how our products provide respite from the sweltering heat. We are hopeful that this campaign will connect the public with the ongoing election heat up season while also increasing the brand's recall value through our products' engaging tagline.”

The brand tagline, 'Ek Hei Naam Gunje Ga Jab Chalegi Hawa,' resonates with consumers emphasising the relief provided by Novamax Air Coolers during the summer heat. 

Dinesh Gupta, Founder of Dinesh Gupta Productions said, “It has been a pleasure working with the Novamax team to bring their creative vision to life. The 'Election' ad film presented a unique challenge that we embraced wholeheartedly. Through impactful visuals and storytelling, we have crafted an advertisement that will leave a lasting impression on viewers."

The creative execution of the ad film is credited to Dinesh Gupta Productions.

Previously, the brand successfully launched another ad film ‘Newsroom’ which targeted consumers who are looking for a refreshing summer experience.