_20240502103515original_image_44.webp)
This shift is particularly evident in the field of marketing, where new opportunities and strategies are being explored and implemented
Read More
In a tete-a-tete with BW Marketing World, Udit speaks about his key learnings in the PR business, aligning agency strategies with the business objectives of the clients, navigating through the ever-evolving media landscape, the significance of crisis communication and reputation management and more
Read More
Exploring innovative strategies and authentic storytelling in content marketing for social good
Read More
Marketers have understood the need to take an authentic green approach in communication and innovation in sustainability to grow their brands and businesses
Read More
Brands in India are doubling down on how to identify and create new markets to continue their growth and expansion, a process easier said than done
Read More
In many ways, the troika of Creativity + Tech + Innovation is the Three Musketeers, to whom we so readily pay obeisance daily through our desires, thoughts and actions
Read More_20240501132403original_image_1.webp)
In an interview with BW Businessworld, Upendra Rai, Chairman & Managing Director and Editor-in-Chief of Bharat Express News Network, delves into Bharat Express' perspective of the future of news, its adaptation of emerging technologies and focus on personalised content delivery
Read More
Uma Shankar Bhardwaj, Founder and CEO, iAvatarZ Digital, outlines the digital advertising scenario, the role of emerging technologies, data-driven insights to craft personalised and engaging campaigns
Read More
