Articles for Digital

Mumbai Indians Unveils 'MI Superhero Verse' In Retro Comic Book Style
Mumbai Indians Unveils 'MI Superhero Verse' In Retro Comic Book Style

The 25-poster series has been conceptualised by the creative agency Brave

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Elon Musk's Tesla Sues Indian Battery Maker Over Name
Elon Musk's Tesla Sues Indian Battery Maker Over Name

Legal battle erupts as Tesla Power USA faces allegations of trademark infringement against Elon Musk's EV giant

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Podcast Does Redirect Our Readers To The Website: Elsa Esparbe Gener, RBA
Podcast Does Redirect Our Readers To The Website: Elsa Esparbe Gener, RBA

At Indian Magazine Congress 2024, RBA's Gener unveils multi-format strategy, transforming content into collectibles, bookazines and podcasts, pioneering revenue streams in publishing

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India Today Group's Raj Chengappa Advocates Resilience Of Magazine Journalism In Digital Era
India Today Group's Raj Chengappa Advocates Resilience Of Magazine Journalism In Digital Era

At the Indian Magazine Congress 2024, Chengappa highlights the enduring power of print and quality journalism in an era of digital dominance

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Goafest 2024 Calls All Ad World For 'Advertising Rocks' Talent Showcase
Goafest 2024 Calls All Ad World For 'Advertising Rocks' Talent Showcase

Advertising Rocks 2024 features Indian and International solo categories. Four finalists per category perform at Goafest in Mumbai, with winners decided by jury and attendee votes

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Cannes Lions 2024 Unveils Shortlisting Jury, Includes India's Top 6 Creatives
Cannes Lions 2024 Unveils Shortlisting Jury, Includes India's Top 6 Creatives

The Cannes Lions International Festival of Creativity assembles a 75-market juror army, with six doyens from India to filter the globe's best ads

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Content Creation In Digital Age: Experts Speak

Exploring the unchanging principles driving digital success in 2024 and beyond

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Digital Influencers Pioneering The Creators Economy

The ‘creator economy’ brings about a significant revolution in the creation, distribution and monetisation of online content, leveraging technological advancements and shifting consumer behaviours

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