Articles for Digital

We Preserve A Brand’s Legacy: Deepak Hiremath

Homegrown ad agency Vermmillion is making waves in creative excellence and global impact. Its Managing Director, Deepak Hiremath, highlights the agency's strategic prowess and unwavering commitment to excellence, delivering work that speaks

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Bumble Unveils New Brand Identity, Gives Women More Choices In Global Campaign
Bumble Unveils New Brand Identity, Gives Women More Choices In Global Campaign

Bumble revamps look, adds feature that allows women to set opening questions for matches, reinforcing its women-first approach

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Spotlighting the Blind Spot
Sports Marketing: Spotlighting The Blind Spot

The sporting ecosystem has put unavailing efforts into what a fan really expects and enjoys. All stakeholders must endeavour to offer a seamless game experience and also invest copiously in delivering it

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We Have Identified Targets For Acquisition: Atul Hegde

In the world of digital marketing, Atul Hegde is a seasoned player. The founder of YAAP, a tech-driven content company, offers a unique perspective on digital marketing in a conversation with MarketingWorld

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Performance Marketing vs Brand Marketing: Ambi Parameswaran

Brand and marketing veteran, Ambi M. G. Parameswaran, Brand Strategist & Founder, Brand-Building.com spells out why the resurrection of traditional media is the need of the hour today

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For Ad Spends the Only Way is Up: Karthi Marshan

While Karthi Marshan, Principal, marshan.ink is bullish on India’s growing ad numbers, he believes that brands struggle to tell exhilarating stories, despite media's proliferation and the ability to experiment being relatively cheap

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Indian Ad Budgets Poised For An Upsurge: Anisha Motwani

Anisha Motwani, Founder, Storm the Norm Ventures, is optimistic about an upsurge in advertising spends and digital marketing

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Big Brands, Make Way For The Niche In 2024: Harish Bijoor

Harish Bijoor, business & brand-strategy specialist and Founder, Harish Bijoor Consults Inc talks of how niche brands will be seen challenging big brands this fiscal year

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