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Industry leaders delve into technology, human creativity and sustainable practices to shape tomorrow's design landscape at the 5th edition of BW Future of Design Summit 2024
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The group lost major media clients like Reckitt and Maruti Suzuki in 2023 but secured new accounts including BharatBenz, Welspun, Meesho among others
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The company's advertising expenditure reached Rs 168.87 crore, an increase from Rs 142.90 crore spent in the corresponding quarter of the previous year
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The campaign has been produced by Dharma 2.0 under the leadership of Punit Malhotra
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Industry-wide collaboration is imperative in driving forward responsible gaming initiatives and establishing best practices and standards to ensure a safe sustainable gaming environment for all stakeholders, writes Gunnidhi Singh Sareen
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AI-driven insights can enable marketers to deliver personalised content recommendations and targeted advertising strategies, writes Urvashi Chandna
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Nowadays, brands prioritise establishing meaningful connections rather than merely acquiring media assets. Each brand participating in the IPL has unique objectives and positioning needs, writes Vijay Kumar Mikkilineni
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The democratisation of AI technology could lead to a surge in innovation, as small businesses and individual developers gain the tools to implement sophisticated AI solutions without the prohibitive costs associated with large models, writes Eshan Kaul
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