Articles for Digital

5 Qs With Ferzad Palia On Marketing Content On OTT Platforms

The mainstay of Voot Select's marketing so far has been led by it's content marketing experience, says Palia

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E-Commerce- A Growth Driver for FMCG In 2021?

While 2020 was a year of crisis-driven instant improvisations and restructuring in a broadly subdued business environment, the coming year would see more stability and consolidation of the e-market space

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How User Experience Changes The Way A Brand Is Perceived

Digital platforms need to provide customers with the exact service that they are looking for, as seamlessly as possible and give them a user experience that is smooth and memorable

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Ushering The Digital Pharma Marketing Revolution

Digital disruption has demonstrated that only companies which are able to pivot to innovative ways of working, will emerge successful

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Why Digital Marketing Is Not Everyone’s Cup Of Tea

it is being increasingly realized that not everyone who runs a digital marketing agency or is a digital marketer is cut out for the profession

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NEC’s Digital First Campaign 'Orchestrates A Brighter World'

The campaign to showcase incredible digital transformation happening in the country with NEC’s disruptive technological solutions, impacting the lives of over a billion Indians

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Tata Comms’ Dhaval Ponda Decodes ‘Remote Production’

Dhaval Ponda, Global Head, Media & Entertainment Services, Tata Communications delves on remote production, and the new opportunities that this has opened for the M&E sector

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Beauty Brands Leverage Algorithms For Disruption

The digitalisation of commerce comes with one of the most significant purposes of providing ease to their customers.

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