Viral content is a modern mystery that brands, individuals, and organisations are all trying to crack
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Increased internet penetration and rising mobile data usage have upped the demand for digital advertising on electronic mediums, which in turn has had a cascading effect on digital marketing
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More than 70% of Indians prefer their local language as the medium of choice. This is what defines a brand’s strategy in connecting with consumers in local languages
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Although engagement should not be the only objective of organic content, the positive momentum that brands can achieve from sustained healthy engagement is essential
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Read how these brands are opting for a variety of approaches to connect with consumers
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Not surprisingly, expenditure on digital advertising is expected to become the largest share of advertising spends in India this year
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ZEEL had participated in the IPL media rights e-auction process. The company's main focus was digital rights
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Some verticals such as fintech, commerce, ed-tech and EV will see a rapid shift to digital, whereas FMCG and auto may continue to rely heavily on TV for their mass campaigns
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