Mayank Shah, senior category head at Parle Products, explains why despite spending lesser than 5% of overall budget on advertising, the company chooses to take up causes in engaging consumers
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Backed by Good Glamm Group, Sirona Hygiene acquires its second all-cash acquisition of the year ‘Bleu’, offering women-specific sexual wellness goods.
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In its recent issue, BW Businessworld extensively explores the horizons of the non-dairy food segment of Amul and its anticipated revenue generation in the near future. It also releases an additional summer special spin-off for consumer demand solutions this season
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The campaign extends the notion of fair skin being more desirable in women, creating an unrealistic beauty standard, and marginalising individuals with darker skin tone
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The fintech's new ad campaign, created by Havas Worldwide, focusses on easy access to funds and repayment
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The agency will handle its operations from Bangalore to create creative digital communication for its Indian target audience
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The aim is to leverage the everyday habit of applying teeka and to educate on protection from vector-borne diseases
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The campaign highlights the brand's legacy of durability in contributing to India's infrastructure
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