ACC & Ambuja Appeal To Nostalgia In The Ad Featuring The Great Khali

Cement and building material companies of the Adani Group, ACC and Ambuja Cement are back with their new ad campaign for ACC Suraksha cement featuring the legendary wrestling superstar, the Great Khali, evoking nostalgia among its consumers.

The campaign is a humorous advertisement portraying the Great Khali’s impressive stature and strength. It amplifies the brand's core positioning of giant compressive strength, emphasising the need for strength in cement. The advertisement will also affirm the brand's long-standing reputation for quality and reliability as "The Most Trusted Cement Brand of India” according to the TRA Brand Trust report, 2023.

The campaign is poised to highlight the brand's core positioning of durability, underscoring the brand's legacy in contributing to the robust infrastructure of India. 

Mr. Ajay Kapur, CEO, Cement Business, stated, "We are thrilled to launch these campaigns which embody the spirit and promise of ACC and Ambuja Cement Brands. As we move forward, we remain committed to delivering on our brand promise of strength, durability, and trust, all of which are integral to the construction of homes and infrastructure that stand the test of time".