The TVC, 'I Choose Hyundai' is available in six languages - Bengali, Kannada, Malayalam, Marathi, Tamil and Telugu, ensuring a strong impact across various regions
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The global expansion requires a mix of research, localisation, flexibility and patience, says Johnson
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It's a proud moment for Pandya, to see India lead the way in making positive changes through innovative solutions on a prestigious platform
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The National Broadcasting Policy 2024 aims to enhance transparency, accuracy, and competition in audience metrics across India
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In an interview with BW Marketing World, WPP’s Chief Creative Officer Rob Reilly reflects on AI’s impact, the emerging balance between tech & ideas shining at Cannes Lions & the holding company’s creative growth
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Early registrants include brands like Sony LIV, Dermicool, Hyundai, Navratna Cool Talc, CoinSwitch, TOEFL iBT Test, Country Delight and Patanjali, though many entries are test submissions. Most submissions so far are for internet static and video ads
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Wearing not just his chief technology officer hat but also as the owner of X, Elon Musk spoke on how X is utilising AI to match content and ads to its users, how it is the best place to access global leaders and is ‘A plus’ on brand safety
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India will be crucial to Snap’s regional growth. APAC CEO Ajit Mohan says the team is tasked with delivering on product promises, providing a platform for creators & demonstrating value for marketers in this interview with BW Marketing World
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