Hyundai Motor India (HMIL) unveiled its new 'I Choose Hyundai' campaign, showcasing its diverse product lineup under the narrative #IndiaDrivesHyundai. The campaign emphasises Hyundai's commitment to prioritizing customer needs, comfort and a seamless ownership experience.
The campaign highlights why India favours the Hyundai brand, showcasing a diverse array of models, transmissions, features and fuel options. To connect deeply with regional audiences, the TVC is available in six languages - Bengali, Kannada, Malayalam, Marathi, Tamil and Telugu, ensuring a strong impact across various regions. The campaign film features a variety of Hyundai vehicles driven by diverse customers, all choosing Hyundai for its ease of mobility, extensive service network, advanced technology, comfort, convenience and safety.
\Speaking about the campaign, Tarun Garg, COO, Hyundai Motor India said, “Our latest campaign, ‘I Choose Hyundai’, exemplifies HMIL unwavering commitment to curating innovative, customer-centric marketing initiatives. Showcasing our entire product line, this campaign will help us connect with our target audience in a more meaningful way, driving brand awareness. With a customer-first approach, the ‘I Choose Hyundai’ campaign highlights the wide range of Hyundai products suitable for a diverse set of customers, making every drive an enjoyable journey. It underscores that Hyundai products meet every aspect of choice, providing not just quality and reliability, but also the peace of mind that comes with driving a trusted brand. Through this campaign, we aim to strengthen our connection with existing customers and forge new bonds with a wider audience, enriching their ownership journey.”
These films, highlighting the unique features of each Hyundai product, showcase the vehicles' capabilities and the emotional connections customers form with Hyundai. The TVC features various age groups and scenarios, demonstrating that whether it's a hatchback, sedan, EV or SUV, Hyundai has a vehicle for everyone, regardless of the number of occupants or type of adventure.
The new campaign will be promoted across multiple channels, including TV, digital and social media platforms such as YouTube, Facebook and Instagram.
