Articles for Digital

60% Advertisers Focus On Improving Brand Safety: Report
60% Advertisers Focus On Improving Brand Safety: Report

The WARC report also underscores the need for advanced first-party data strategies and proactive measures to navigate the cookie-diminished advertising environment

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100 Sports Secures Broadcasting Rights For Paris 2024 Paralympics
100 Sports Secures Broadcasting Rights For Paris 2024 Paralympics

100 Sports Management will provide extensive coverage of the Paris 2024 Paralympic Games across TV and digital platforms, featuring live events, expert analysis and athlete stories

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BMC’s New Policy Tightens Outdoor Advertising Rules
BMC’s New Policy Tightens Outdoor Advertising Rules

The new regulations introduce strict accountability measures, including advertiser blacklisting and mandatory insurance; size restrictions and placement bans aim to enhance safety

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Tier 4+ Cities & Gen Z Drives Ecommerce Growth: Report
Tier 4+ Cities & Gen Z Drives Ecommerce Growth: Report

80 crore downloads and 50 per cent growth in home & kitchen reflects the changing shopping trends, according to the report

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Digital & POS Budgets To Override As Govt. Eyes Unbending Rules On Surrogate Adv

Elevated storytelling on digital, pushing in-store promotions and pivoting to below-the-line advertising will become linchpins to the new rules of the game

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Nazara Acquires UK-based Fusebox Games, Closes Deal At Rs 228 Cr

The UK-based company operates IP-driven interactive story games that are monetised through in-app purchases, which accounted for 92 per cent of the total revenues in July

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Lulu Raghavan's Playbook To Success, 'Go Further, Faster' Merges Personal Branding With Holistic Approach
Lulu Raghavan's Playbook To Success, 'Go Further, Faster' Merges Personal Branding With Holistic Approach

Landor's new President of APAC, Lulu Raghavan offers a holistic guide to professional success, personal branding and the art of giving back in her debut book, ‘Go Further, Faster’

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India Is Youtube's Largest Market Today, Says Neal Mohan

It has over 11000 Indian channels with over a million subscribers, he adds

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