The WARC report also underscores the need for advanced first-party data strategies and proactive measures to navigate the cookie-diminished advertising environment
Read More100 Sports Management will provide extensive coverage of the Paris 2024 Paralympic Games across TV and digital platforms, featuring live events, expert analysis and athlete stories
Read MoreThe new regulations introduce strict accountability measures, including advertiser blacklisting and mandatory insurance; size restrictions and placement bans aim to enhance safety
Read More80 crore downloads and 50 per cent growth in home & kitchen reflects the changing shopping trends, according to the report
Read MoreElevated storytelling on digital, pushing in-store promotions and pivoting to below-the-line advertising will become linchpins to the new rules of the game
Read MoreThe UK-based company operates IP-driven interactive story games that are monetised through in-app purchases, which accounted for 92 per cent of the total revenues in July
Read MoreLandor's new President of APAC, Lulu Raghavan offers a holistic guide to professional success, personal branding and the art of giving back in her debut book, ‘Go Further, Faster’
Read MoreIt has over 11000 Indian channels with over a million subscribers, he adds
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