Articles for Digital

OTT Penetration In India Grows By 13.8%: Report
OTT Penetration In India Grows By 13.8%: Report

The Ormax Media’s report shows a rise to 547.3 million viewers, with gains in AVOD and a slight decline in SVOD

Read More
Marketing Industry Grieves The Loss Of Sakshi Jain
Marketing Industry Grieves The Loss Of Sakshi Jain

Channel Factory’s AVP of Revenue, Sakshi Jain, leaves behind a 25-year legacy in media and advertising

Read More
"We Are Flexible & Open-minded", Says MIB's Ashwini Vaishnaw On The Broadcasting Bill

We want this creator economy to flourish and the new medium to come up properly, he suggests

Read More
69% Indians Tune Into Music Livestreams: Report
69% Indians Tune Into Music Livestreams: Report

The study reveals India's growing music streaming and livestreaming trends, rising AI impact and persistent piracy challenges amidst increasing consumer demand for quality and local content

Read More
Ex-Meta COO Sheryl Sandberg Invests In GenAI Startup Simplismart: Report

This may lead the company's valuation to reach USD 35 million, as per a media report

Read More
61% Indians Clueless About Generational Labels: Report
61% Indians Clueless About Generational Labels: Report

Brands should rethink age-based strategies and tap into overlooked demographics for tailored marketing and product development opportunities, according to Ipsos Generations Report 2024

Read More
Mars Inc To Acquire Kellanova In $35.9 Bn Deal

According to the press statement, Kellanova shareholders to receive USD 83.50 per share in cash

Read More
Aria Communications Wins PR Mandate For Suraksha Smart City
Aria Communication Wins PR Mandate For Suraksha Smart City

Aria Communication to boost Suraksha Smart City's market presence with a strategic, community-focused PR campaign, highlighting its advanced features and eco-friendly living

Read More

Subscribe to our newsletter to get updates on our latest news