The firm reduces the size of its fresh issue to Rs 1,666 crore from Rs 1,816 crore, as disclosed in its draft red herring prospectus (DRHP)
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The proposed IPO is a combination of a fresh issue of equity shares worth Rs 2,100 crore and an Offer For Sale (OFS) of Rs 1,568 crore by investor shareholders, as per media reports
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The company’s advertising and sales promotion expenses rose by 26.11 per cent YoY and saw a 1.79 per cent QoQ increase
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Zomato's new app, District, integrates dining, entertainment and staycations, aiming to become a major player in the going-out market
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Quarter-on-quarter, Emami's ad expenditure saw a slight increase of 1.9 per cent, rising from Rs 180.19 crore in Q4 FY24
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In an exclusive conversation with BW Marketing World, Avi Kumar, CMO, FNP reveals insights on changing consumer behaviour, marketing focus to digital platforms, data privacy measures and more
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The IPO proceeds will be used for setting up new modern stores, sales and marketing incentives, investing in its subsidiary Digital Age, and more. Funds will also go towards paying leases for existing stores, setting up warehouses, and expanding to Saudi Arabia
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The company has been actively assessing assets in the media and entertainment industry, which it recognised as a critical area for growth
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