Swiggy Celebrates 10 Years With Multisensory Print Ad

Swiggy releases a unique print ad to celebrate its 10th anniversary, featuring a real balloon. It invites users to an interactive experience revealing a special offer - Swiggy One for just Rs 10 for four months.

In the ad, featured in The Times of India, Bangalore, a hidden balloon inside the newspaper adds an interactive twist, revealing a special Swiggy One offer once inflated, making it a delightful birthday surprise for users.

"Our 10th anniversary is a momentous occasion, and we wanted to celebrate it in a way that truly elevates the experience for our users. This balloon-powered print ad does more than just announce our special birthday offer—it adds a playful, sensory dimension that makes the interaction engaging and unforgettable. The idea stemmed from 'Swiggy app ka budday is aap ka budday' and we wanted to give a return gift to our customers as most children would do on their birthdays. Offering Swiggy One at Rs 10 for 4 months is our way of expressing our gratitude to our users for their unwavering and incredible support and loyalty in the last decade”, said Mayur Hola, Head brand for Swiggy.

The campaign leverages multisensory marketing, using a physical balloon to create a memorable experience beyond promotion, enhancing user engagement and building brand loyalty.

“At Havas, we believe in pushing the envelope—literally and figuratively. Our collaboration with Swiggy over the years and now, even for their 10th anniversary exemplifies how traditional mediums can be reimagined to create unforgettable and meaningful customer experiences,” said Uday Mohan, COO, Havas Media India.

Swiggy's approach to advertising in this campaign echoes its recent mango-scented print ad for Swiggy Instamart, delivering memorable experiences and marking the brand's journey over the past decade as it looks toward the future.