John Abraham's Joybox Active Unveils AI Sports Performance Platform

Joybox Active, a new sportstech platform brings sensor-driven AI-generated insights, offering advanced biomechanical data and performance analytics akin to professional standards. The platform will be available starting 1 January, 2025.

Actor, Producer and Model John Abraham is a co-owner of Joybox Active. His involvement is pivotal in the company's mission to make elite sports performance analytics accessible to everyone. 

Prasar Sharma, Founder, Joybox Active said, “Our goal is to empower athletes at every level to reach their full potential. By combining cutting-edge technology with John Abraham's influential reach, we are confident in Joybox Active’s ability to revolutionise the sports industry.” 

Joybox Active’s technology features nine-axis movement tracking to provide detailed AI-powered performance analytics and visually impressive biomechanical data. For a price starting at just $20 per month, athletes can access a set of six sensors and the Joybox Active app, unlocking valuable insights into their potential.

“We are excited to introduce Joybox Active to the world – it is a fruition of over 4 years of hard work. We have created a platform that harnesses AI for all and bring elite performance analytics to young athletes and sports enthusiasts”, added Dhananjay Kumar, Co-founder of Joybox Active. 

Joybox Active is dedicated to empowering athletes with essential tools for success. Its intuitive interface and budget-friendly pricing make it the ideal platform for athletes of all ages and skill levels.

John Abraham added, “I am thrilled to be part of the Joybox Active team as a co-owner. This platform aligns perfectly with my passion for sports and fitness. Joybox Active has the potential to transform the way athletes train and compete, and I am proud to be a part of this journey.”