Articles for Brand Stories

EaseMyTrip Enlists Jacqueline Fernandez As Brand Ambassador

Fernandez will appear in TV commercials and marketing campaigns showcasing the brand’s range from budget-friendly to luxury travel options

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Coca Cola India Appoints Greishma Singh As VP - Marketing

Singh will be taking over from her predecessor, Arnab Roy, who is now President - Global Category

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Nestle Names Laurent Freixe As Global CEO, Replaces Mark Schneider

"We can strategically position Nestlé to lead and win everywhere we operate," aims Freixe

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Acko Plays On Localisation With 'Chennai Kaaran' Anthem For Madras Day
Acko Plays On Localisation With 'Chennai Kaaran' Anthem For Madras Day

The music video anthem features Arivu and Sanjay Subrahmanyan, celebrating the city's evolution and pride on its 385th Madras Day

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McCain, dentsu X & Posterscope Roll Out New Monsoon Campaign
McCain, dentsu X & Posterscope Roll Out New Monsoon Campaign

For the campaign, 'McCain Banega, Baarish ka Maza Badhega', dentsu X India released an 8-week, 360-degree campaign across ten markets whereas Posterscope's programmatic DOOH ads targeted Mumbai and Gurgaon

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Invest Barbados Teams Up With Barbados Royals For CPL Season
Invest Barbados Teams Up With Barbados Royals For CPL Season

The collaboration is to drive global awareness of Invest Barbados as a key investment hub

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Tata Motors Tops Customer Experience In 2024: Report
Tata Motors Tops Customer Experience In 2024: Report

Havas CX India’s X Index 2024 report reveals that Indian consumers now demand differentiation and personalisation. Apple, Tata Cliq Luxury, Kia and Samsung lead, securing the second to fifth spots, respectively

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Zomato To Acquire Paytm's Ticketing Business In Rs 2,048 Crore Deal
Zomato To Acquire Paytm's Ticketing Business In Rs 2,048 Crore Deal

Transferred in a cash-free and debt-free deal, the transaction includes TicketNew and Insider platforms with a seamless 12-month transition period for users

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