Articles for Brand Stories

Apple Names Kevan Parekh As New CFO

He will be succeeding company veteran Luca Maestri, who will step down from the role on 1 January 2025

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BMC's Revised Ad Policy To Drive Digital OOH Growth?
BMC's Revised Ad Policy To Drive Digital OOH Growth?

With the two weeks' BMC extension of the deadline for feedback on its new safety-focused regulations, marketers are rethinking outdoor strategies, embracing digital solutions to navigate stricter guidelines and reduce visual clutter

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Reliance Retail & Clarks Split After 2 Years

Sources reveal that disagreements over the terms of the partnership led to the decision to end the joint venture

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97% Indian Consumers Snack Daily, 80% Choose Controlled Portions: Mondelez
97% Indian Consumers Snack Daily, 80% Choose Controlled Portions: Mondelez

The report reveals that 85 per cent consumers favour unique flavour and texture combinations, Over 80 per cent are excited about trying new snacks and 78 per cent identify as adventurous snackers

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VWe Isn’t Limited To Driving Experiences; It Is About Developing Brand Affinity: Volkswagen India’s Ashish Gupta

Talking to BW Marketing World in an exclusive chat, Ashish Gupta, Brand Director, Volkswagen Passenger Cars India speaks about enhancing customer and brand engagement through VWe, aligning VWe with the brand’s larger marketing goals, the evolution of experiential marketing in the automotive industry and more

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Mayank Jain Calls It A Day At Swiggy; Heads Towards Amazon India As Leader - Seller Marketing

It is learnt that in his new role, Jain be heading the seller marketing function and will be responsible for managing and enriching Amazon's brand identity for the seller community

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Nike, Lego Partnership Reimagines Kids' Play
Nike, Lego Partnership Reimagines Kids' Play

To celebrate their partnership, Nike and the Lego Group have released a special digital animation highlighting the blend of sport and creative play, incorporating elements from both brands

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Ecom Express Unveils New Brand Identity
Ecom Express Unveils New Brand Identity

The logo's forward arrow and 'E' symbolise Ecom Express's dedication to delivery, innovation and progress, with magenta representing strength and expression, marking a renewed commitment to democratising logistics for all

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