Reliable sources have confirmed to BW Marketing World that Mayank Jain, Head – Product Marketing, Swiggy has put in his papers. Additionally, it is learnt that he is joining Amazon India as Leader - Seller Marketing.
Jain’s last day at the Indian online food ordering and delivery major would be 25 August, 2024. And he is set to take on his new position at Amazon on 26 August, 2024.
In his new role as Leader - Seller Marketing, Amazon India, Jain will be heading the seller marketing function and will be responsible for managing and enriching the brand’s identity for the seller community. This would entail motivating and increasing prospects for SMEs (small and medium enterprises) to come on board the e-commerce giant's marketplace to sell their products via brand marketing, product marketing & seller community engagements.
In his previous role at Swiggy, Jain was responsible for setting up the product marketing team. Some of the notable pieces of work led by him have been the integration of Dineout into Swiggy and scaling it to be a leading player in the dining out category, building ‘How India Swiggy’d’ which is the brand’s year-end property, and doing the GTM (go-to-market) for Swiggy’s foray into credit cards - the Swiggy HDFC co-branded card.
At Swiggy, Jain and his team were behind building GTMs for some of the most innovative features coming out on Swiggy in the past few years - Guiltfree, Gourmet, and Reorder, to name a few.
A marketing veteran, with a career spanning across almost two decades, Jain has handled various facets of business – from a consumer tech role in Google and Swiggy to leading marketing functions at various levels for an FMCG brand such as Johnson & Johnson (J&J).
As per his LinkedIn profile, Jain’s passion lies in unearthing consumer insights and building a full stack (brand, product, performance, social, Martech, and PR) marketing strategy.
When contacted, Jain was unavailable for comment at the time of filing this report.
