Ecom Express Unveils New Brand Identity

Ecom Express unveiled a new brand identity, highlighting its commitment to customer-focused service by addressing specific needs, prioritising key metrics and integrating innovative technology across its nationwide logistics network for enhanced speed and agility.

The new brand identity features a dynamic logo and refreshed visual design that symbolise the company's pursuit of excellence. The logo, with a forward-moving arrow within a square, reflects Ecom Express's dedication to delivery while the integrated 'E' represents Expression, Innovation and Progress. The magenta color signifies bravery, self-expression and unwavering strength. The rebranding marks a renewed commitment to customers, partners and team members as the brand aims to simplify and democratise logistics for everyone, everywhere.

Elaborating on the vision behind the transformation, Ajay Chitkara, CEO and MD of Ecom Express, said, “Ecom Express has consistently earned the trust and admiration of our partners, patrons, and customers. As we advance to greater heights, our refreshed brand identity signifies a reaffirmation of our customer-first approach. We are committed to integrating robust technology and innovation to deliver reliable, high-speed services with the widest network reach, all while optimizing operational efficiency and flexibility. He added, “This transformation also strengthens our commitment to our employees and delivery partners, who are fundamental to our business. Our new identity is a testament to our promise of excellence and dedication to redefining logistics through advanced technology aimed at making life easier for all types of customers.”

Ecom Express's new logo symbolises the company's commitment to its core values, with each element reflecting its dedication to improving customer welfare and promoting a diverse and inclusive environment