Articles for Brand Stories

Customer-centricity, Trust & Innovation Back PayU's New Brand Identity

In partnership with Conran Design Group, the brand has released two films as well, putting the spotlight on its three pillars

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Airtel To Discontinue Wynk Music, Shifts Focus to Apple Collaboration
Airtel To Discontinue Wynk Music, Shifts Focus To Apple Collaboration

Airtel will provide Apple Music subscriptions at a discounted rate compared to Apple’s standard pricing, as per media sources

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Jay Shah Becomes ICC's New Independent Chair
Jay Shah Becomes ICC's New Independent Chair

Shah will assume his position on 1 December 2024, replacing Greg Barclay, whose term ends in November

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MakeMyTrip Leads As Urban Indians Plan Festive Travel: Report
MakeMyTrip Leads As Urban Indians Plan Festive Travel: Report

As per the report, Booking.com ranks as the second most popular platform, utilised by 25 per cent for flight bookings and 27 per cent for hotel reservations; Goibibo is particularly preferred for hotel bookings

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Conran Design Mumbai Rebrands Adani Entities As Tyger Capital & Tyger Home Finance
Conran Design Mumbai Rebrands Adani Entities As Tyger Capital & Tyger Home Finance

The rebranding comes after Bain Capital’s acquisition of Adani Group's stake in Adani Capital and Adani Housing Finance

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Apple Names Kevan Parekh As New CFO

He will be succeeding company veteran Luca Maestri, who will step down from the role on 1 January 2025

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BMC's Revised Ad Policy To Drive Digital OOH Growth?
BMC's Revised Ad Policy To Drive Digital OOH Growth?

With the two weeks' BMC extension of the deadline for feedback on its new safety-focused regulations, marketers are rethinking outdoor strategies, embracing digital solutions to navigate stricter guidelines and reduce visual clutter

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Reliance Retail & Clarks Split After 2 Years

Sources reveal that disagreements over the terms of the partnership led to the decision to end the joint venture

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