Ranveer Singh, Bollywood actor, will be an equity partner with Allied Blenders and Distillers (ABDL), in a new business venture to offer a portfolio of premium brands. ABDL notified their Board approving the formation on 4 September 2024.
‘I am delighted to partner with Allied Blenders and Distillers Limited’s unique initiative. This venture is not just about creating and offering premium and luxury spirits, but equally about realising the aspirations of the Indian consumer. We're blending world-class products, sourcing and craftsmanship with the rich, vibrant flavours of India, creating experiences that speak to people,” said Ranveer Singh, business and creative partner.
"At ABDL, we have believed in the power of innovation. This new venture, with a major impact personality like Ranveer Singh, represents our commitment to bring together simply the best. With him as our business partner and a creative mentor, we are confident that our luxury products will resonate with consumers," added Alok Gupta, managing director, Allied Blenders and Distillers.
The creation of this would mark a strategic move for ABDL, allowing the new venture to focus on the exciting world of luxury spirits, while retaining the existing core brands in ABDL itself. This business venture with Ranveer Singh in partnership will ensure quicker decision-making, nimble adaptation to market trends, and specialised marketing expertise for the luxury segments. In doing so, ABDL separates its mass-market products from its luxury offerings, elevating the value of each.
With Indians drinking better and trending to luxury products, this business is set to make a significant impact. The entity will launch its brands, partner with promising Indian start-ups, work with major international brands, and use the strong ABDL sales and manufacturing networks with clear go-to-market strategies.
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