Articles for Brand Stories

HUL Plans To Drop ‘Fair’ From ‘Fair & Lovely’

The new name is awaiting regulatory approvals, and the pack with the revised name will be available in the market in the next few months

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Bestseller Introduces All-Encompassing Safety Measures For Retail Stores With Their Campaign

All brand stores are equipped with CORONAGUARD that attacks and disables 99.9% Coronavirus (COVID-19) keeping the store environment secure and provides complete coverage in every corner and on every surface.

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Valvoline Announces strategic Partnership With SunRisers Hyderabad As A Principal Sponsor For IPL 2020

The association is part of the brand’s increased focus for its consumers through sports marketing which includes cricket to expand its market share in India.

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BARC India To Mitigate Impact Of Landing Page On TV Viewership

The existing method was based on symptomatic statistics. It is now improved upon it with a method that directly uses inferential statistics to deliver better results across all genres.

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AM/NS India (ArcelorMittal Nippon Steel) On-Boards Scarecrow M&C Saatchi For Customer Communication

The brand will be handled by the agency’s Mumbai office.

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Marico Limited Launches Its First Range Of Ayurvedic Products, Saffola Immuniveda

The COVID-19 pandemic has led to an increased awareness and interest in immunity boosting products, especially those that have the benefits of natural ingredients.

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Flipkart Partners With Max Fashion To Bring Affordable High-Quality Fashion To Indian Consumers

A wide selection of product ranges across womenswear, menswear, kidswear, and accessories will now be available to 250+ million customers on Flipkart

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Dettol BSI & NASVI Partner To Train And Provide Access To Hygiene Products To Street Vendors In India

With an objective to drive behavior change communication, the nationwide partnership program will help street vendors across India inculcate hygiene practices in their everyday routine

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