The brand's new campaign, “Iss khidki ko khol dala toh life Jingalala” is conceptualized and created by Ogilvy India, aiming for a better tomorrow
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Quick update on new hirings, promotions and people movements this week
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As consumers shift preference towards purpose-driven brands and product solutions, the category will be driven not just by aesthetics but by innovative, performance-led and thoughtful products, believes Pokhriyal
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Brands that can effectively establish human connections, build trust, and demonstrate purpose with agility will flourish in this new era.
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This is a first-of-its-kind offering by a telco in India’s exploding Premium Video On Demand (PVOD) market
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Amazon India deploys close to hundred Mahindra Treo Zor EVs in seven major cities
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A company’s business must be aligned with its purpose, not just with respect to goodwill but also creating tangible value for the stakeholders, assert marketing leaders
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Sukhleen Aneja, CMO & Marketing Director, RB Hygiene South Asia deliberates on some questions that marketers must ask themselves to stay relevant
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