Articles for Brand Stories

RB Rebrands As Reckitt

The new brand is designed to tell the story of the organisation’s purpose and its transformation, drawing on its rich 200-year heritage

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Berger Paints Appoints Mirum India To Handle Social Media Duties

The account will be serviced from Mirum’s Mumbai office

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PhonePe Takes Up 6 Sponsorships For IPL 2021

PhonePe is the “co-presenting sponsor” of the TV broadcast on Star, “Associate Sponsor” of Disney+Hotstar & is also sponsoring 4 IPL franchises for this season

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Welcoming The Fresh Faces

Here is a quick update on brands on-boarding new ambassadors this week

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MX Player Leads Initiative To Vaccinate Employees and Their Families

As part of their employee-first initiative, through MX Covid19 Vaccine Program, the brand will sponsors vaccinations for all its employees and up to 4 dependants

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Star & Disney India Step Up Diversity And Inclusion Efforts

Launch the India Chapter of its Business Employee Resource Groups (BERGs) for women and LGBTQ+ employees

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Hires & Promotions: Organic India, Fittr, Wondrlab

Quick update on new hires, promotions and people movements this week

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5 Qs With Moksh Chopra On Marketing The Unusual Way

Chopra emphasises his belief in keeping the brand relevant, easy and distinctive

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