Senior marketers debate on whether marketers need to be cautious, despite recent industry examples, if advertising must continue to play its role of reflecting & shaping consumer behaviour
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Brands which thrive via community, tend to give their customers means to express themselves and experience community belongingness, says Shubhranshu Singh, Global Head-Brand & Marketing, Royal Enfield
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As marketing becomes core to business outcomes, the CMO must not only wear the modern marketing hat but also understand both technology & revenue functions
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Marketing leaders from Maruti Suzuki, IBM, DBS Bank and ValueFirst tackle the big question of whether data and digital are reflecting returns on marketing investments
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With nearly 20% of the list comprising women leaders, and sectors such as technology & digital, FMCG, Food & Nutrition & Auto shining through, BW Top 50 Marketers reflects the changing dynamics of the industry
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The major focus will be to promote and take Teamonk forward in the F&B ecosystem journey and their focus on healthy living. The agency would also manage SEO responsibility for the brand
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It is important to remain honest, open and transparent while truthfully and empathetically communicating with all stakeholders
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The social commerce initiative by Godrej is a pilot project where Godrej L’Affaire is set to become an enabler platform for lifestyle brands
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