Welcoming The Fresh Faces

Hrithik Roshan Partners With Zed Black For Its Flagship Dhoop Brand ‘Manthan’

Mysore Deep Perfumery House (MDPH) has welcomed Hrithik Roshan to their family consisting of a range of household perfumery products. Roshan joins MS Dhoni, who has been associated with the brand as the ambassador for Zed Black 3-in-1 Agarbattis. 

Taking into account the pan India influence and popularity of Hrithik Roshan, MDPH hopes to reach out to consumers across the country with their premium Manthan Dhoop, a widely used product serving religious and celebratory culture of Indian homes. 

This partnership will promote the brand's campaign "Manthan Zaroori Hai'. The announcement comes ahead of the brand’s multi- city expansion plans.

As part of an integrated marketing campaign across India, Hrithik Roshan will feature in the new commercial for ‘Manthan Dhoop’ to be aired across TV and digital platforms. The new commercial will also be aired during the upcoming festive season and IPL season. The ‘Manthan Zaroori’ campaign is conceptualized by Oberoi IBC, which draws inspiration on introspection that involves looking inward to examine one's own thoughts and gain emotional awareness. 

“The association with Hrithik will help in establishing Manthan Dhoopbatti and Dhoopsticks as a nationally recognized brand which are also Bamboo Less. This is the first time that any Dhoop brand has roped in a brand ambassador. The synergy between Zed Black, our national brand ambassador M S Dhoni and Hrithik as the face for Manthan will enable us to fortify our position as one of the top 3 incense stick manufacturers in the country. Manthan Dhoop is the market leader across the country and North India predominantly with a wide range of fragrances and the new TVC featuring Hrithik shall connect with the youth to further strengthen our position in the country," says Anshul Agrawal, Director & Partner MDPH.

Speaking about the association, Hrithik Roshan, Bollywood actor shares, “My association with Mysore Deep Perfumery House (MDPH) is built on us sharing the same vision - that of catering to Indian families at large. I am happy to be endorsing the line of Dhoop for their brand 'Manthan'. Globally, the sense of smell is associated with cognitive resonance. In India, aromas are a popular tool to stir emotions. So I would say, our association is deeply mindful, One, that identifies the purpose, needs, wants and demands of the Indian household".

The TVC will see Hrithik grooving to a melody of 'Manthan Zaroori Hai', a reflection of the many senses Manthan dhoopbatti arouses. The TV aims to capture the functional essence associated with the product. Happiness, faith and sense of deeper connection with oneself, the divine power and community. The upbeat jingle is choreographed by ace choreographer Farah Khan.

Ankit Agrawal, Director & Partner MDPH adds, “At Mysore Deep Perfumery House, with over 25 years of experience of making the finest perfumes we feel, we have a shared vision and ethos, that connect with Hrithik, as a brand for his excellent connect with today's youth; we are sure, 'Manthan Zaroori Hai', targeted at the millennials is all set to take the market with a storm. Creating innovative fragrances and variants with age-old secrets, transparent operations and process, and scalability are our main pillars that have consciously worked towards ensuring sustainable growth in the agarbatti manufacturing market"

Bata Appoints Kartik Aaryan As New Face Of The Brand

Bata has named Bollywood actor Kartik Aaryan as the company’s new brand ambassador. Carrying forward Bata’s fashion-forward narrative, Kartik will be seen promoting popular brands under the Bata umbrella.

The young actor is currently one of the most sought after and celebrated actors in the industry. Kartik has a great knack for fashion and is regarded a trend-setter. Owing to his stature as a youth icon, Kartik has amassed a huge fan following in a short span of time.

The association will begin with the launch of new campaign by Bata. Kartik will be seen in a series of advertisements across television, digital and other mediums.

Anand Narang, VP-Marketing, Bata India Limited expresses, “We are happy to have Kartik Aaryan on board as our new ambassador. At Bata, we have been transforming the brand by making our stores more inviting & changing our portfolio to have more casuals, sneaker & fashion styles to attract more millennials. Kartik with his positive energy and easy-going approach relates very well with the youth today. Our association with Kartik will help in further strengthening our connection with the youth and bringing to fore our younger brands like Bata Red Label, North Star, Power & Hush Puppies.”

On associating with Bata India, Kartik Aaryan shares, “I am delighted to be associated with an iconic brand like Bata. As a child I remember Bata being the ultimate choice for footwear for everyone and the brand still has the same impact. It has always remained trendy and relevant to its time. I am impressed with the way Bata has revamped its image to emerge as a youth-centric, fashion-forward brand. I am excited to collaborate with Bata and create something special together.”

Myprotein Ropes In Cricketer Shreyas Iyer As Brand Ambassador

In India, where cricket is practically a religion and anything a cricketer does is sure to stir up a frenzy in the nation, batsman Shreyas Iyer’s recent affiliation with Myprotein comes as big news indeed! This association is a perfect synergy that guarantees to inspire our fitness fanatics like never before!

Shreyas is an integral part of India’s international cricket team and has several record-breaking achievements to his credit already, contributing to the team’s success.  As a young leader, Shreyas captained the Delhi Capitals team to the finals in the 2020 season of the Indian Premier League, a first for the side. A renowned fitness enthusiast, Shreyas’ strong social media presence and fan following will connect and spread the benefits of Myprotein as the leader in nutrition products. Talking about his partnership with Myprotein, Iyer said, “As professional athletes, we have to focus on fitness and body conditioning. It is imperative that we are mindful of maintaining the correct levels of protein and vitamins to support our strength training and conditioning. With Myprotein, I get to push my body to its optimal limit with a balanced regime."

Kartik Aryan Is The New Ambassador For Doritos In India

The brand has named Kartik Aaryan as its first-ever brand ambassador in India. This vibrant partnership between Doritos® and Kartik Aaryan will further help increase brand reach in India and amplify the uniquely bold messaging of the brand.

Not just a nacho chip, Doritos® is a fuel for disruption and is known as a crunchy accompaniment for every movie watching, show-binging and game-playing moments. On the other hand, Kartik Aaryan has always maintained his cool, suave, and frank nature, whether off screen or on-screen through his true-to-oneself characters that speak their mind in a charming yet witty manner. Kartik perfectly embodies what the brand stands for and will help amplify the distinct crunch of Doritos® in an authentic, relatable, and enjoyable manner.

Sharing his excitement, Kartik Aaryan, Bollywood actor asserts, “Doritos has been my favourite snack especially when I’m relaxing, watching a movie, or playing games with my friends. I am so excited to partner with the brand that represents a crunchy style and bold attitude. Look forward to collaborate with one of the world’s favourite nacho chip brand and entertain audiences in an original, unconventional and engaging way."

Speaking on the partnership, Dola Halder, Brand Head - Doritos, PepsiCo India expresses, “The Doritos brand is all about boldness. Kartik Aaryan’s daring and charged personality helps him step out of his comfort zone and this fits perfectly with the brand. He brings a strong connect and influence over the Doritos consumer as he embodies the spirit of the young and fearless. With him on board, we are confident of strengthening the engagement with our consumers and building greater visibility for Doritos across India. We're very excited about our dynamic collaboration with Kartik and believe it will elevate the brand proposition in an original and crunchy style”.

Recently, Kartik Aaryan posted a picture of himself on social media holding a placard with jumbled letters “T O R O I D S”, which got likes from lakhs of fans and followers and led to a comment storm. His fans were seen speculating if this could be the title of a new film or an announcement for a new venture.

Prega News Onboards Srabanti Chatterjee As Brand Ambassador For West Bengal

Prega News has announced its association with Bengali film actress, Srabanti Chatterjee. The brand has been saluting the courage of powerful women and on the occasion of this International Women’s Day, Prega News has announced its association with Srabanti. With this collaboration, the brand also aims to intensify its reach and regional connection in West Bengal.

Srabanti is a famous Bengali actor and has worked in numerous movies. Besides working in films, Srabanti has also been a part of many television reality shows as host and judge. 

Over the years Prega News has been bringing joy and happiness to the faces of moms-to-be. The main objective behind the partnership is to drive visibility for PregaNews and its efforts to reach the masses in West Bengal.

On the occasion of International Women’s day, the brand has also launched a new campaign #SheIsCompleteInHerself, emphasizing and highlighting the sensitive issue of infertility that exists among women.

Speaking on the association Srabanti Chatterjee, Actress mentions, “ Somehow I believe that nothing is a coincidence in life...it is so wonderful to be associated with a brand like PregaNews which has always chosen to challenge issues faced by women and has always been a harbinger of good news to women in particular and everyone in general. And all this happening on women’s day!!! I feel it is nothing short of a joyful mystery.

Speaking on the partnership, Joy Chatterjee, General Manager, Sales & Marketing, Mankind Pharma points, “We are delighted to have Srabanti Chatterjee on board for this association as she has a mass fan following in the region. We are quite optimistic that with this partnership, our brand will further grow in the market, and people will become more aware of using Prega news. Prega News has been the preferred choice for expecting mothers as it is reliable, cost-effective and can be used without any hassle.”