Articles for Brand Stories

Microsoft Welcomes Satya Nadella As Its Chairman

It is the first in two decades when Microsoft's chairman will also be its CEO

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5 Qs With Lixil’s Bobby Joseph On Devising A Differentiated Portfolio

Sneak peek into designing a cohesive, effective, well-defined brand portfolio strategy

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Dettol Takes Covid Heroes To Its Packs

The 4 million #DettolSalute packs will be available on e-commerce channels and across 500,000 stores in India from the 3rd week of June

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Brand Love: Going Beyond Algorithms

While data is seen as the holy grail of marketing today, does it dampen the emotional spirit of a brand with its consumers?

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Of People, Planet & Profit

In the wake of the pandemic, while organisations are keeping employee well-being at the centre, their proactive steps towards the environment are lending a hand in a big way

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Konark Gaur Is Marico's New Business Head

Gaur is a veteran industry professional, with experience spanning more than 16 years

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Amit Malhotra Joins HBO Max As MD For Southeast Asia & India

Malhotra will report to Johannes Larcher, Head of HBO Max International, and will be responsible for the rollout and management of WarnerMedia’s direct-to-consumer platform in Southeast Asia

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5 Qs With Trinity’s Shivam Rao On Gaming Influencers

We believe that gamers needed systematised management to grow better

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