Articles for Brand Stories

Sustainability Has Entered The Heart Of Public Discourse: Prabha Narsimhan, HUL

Millennials and Gen Z have demonstrated environmentally and socially conscious consumer behaviors than anyone in the last two decades, she adds

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Sudhanshu Vats Joins Pidilite As Deputy Managing Director

Earlier, as Managing Director and Group CEO of Viacom18, Sudhanshu steered Viacom18 for 8 years

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WOW! Momo Enters FMCG Sector

The brand will soon be available across all leading modern trade and in the soon be live with its own delivery mechanism

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Zomato Gears Up For IPO Launch Tomorrow

The IPO, the first by a food tech company in India, will close on July 16

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Anand Kripalu joins Essel Propack Ltd as MD and Global CEO

He will be replacing Sudhanshu Vats effective 18th August 2021.

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My Continuous Endeavor Is To Challenge The Team To Be Contemporary: Hemant Malik, ITC

Malik expounds on how marketing has been redefined in the past decades and how technology is the cornerstone to all business objectives today

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5 Qs With Max Fashion’s Jiten Mahendra On Building A Phygital Retail Brand

Due to the pandemic, brands realized that a unified customer experience was required as all channels were forced to converge to meet customer requirements, he says

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Brands Celebrate The Anchors In Our Lives- Fathers

This Father’s Day, brands have stepped forward in their own unique ways to appreciate the wondrous selfless heroes who we call fathers

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