Articles for Brand Stories

Revenant Esports Gets Aggressive In Game Tech

With new funding on board, Revenant aims to focus on partnering with the best athletes not only in India but across the globe. The esports company will venture into both competitive esports, LANs, and a virtual capacity along with a focus on building IPs and content creation related to the gaming industry

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ZEE Entertainment Appoints Nitin Mittal As President, Technology & Data

Mittal's appointment is with effect from 1st June 2021 and he will report to MD & CEO Punit Goenka

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L'Oréal's Neel Pandya Steps Down

An expert in offline & online media, he led the recent pitch for L’oreal wavemaker

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Brand Love: Not A Work Stream Rather A Lens

Marketers deliberate on various aspects of brand love and how their organisations have been cultivating it

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Flentas’ Mandar Navare On Role Of Cloud In Online Gaming

The innovations done in the field of cloud technology have added to the growth of the gaming industry, and lately, cloud technology has solved many of the challenges faced by both gamers and the game developing companies

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Navigating The Nuances Of The Lingerie Industry

A lingerie brand that can cater to all audiences, agnostic to affluence & consumption, will make the maximum impact, believes Pankaj Vermani, Founder & CEO, Clovia

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Shruti Kaushik Agrawal Joins TRIL As AVP, Marketing

Agarwal's new role is to lead the thought process for creating and implementing the brand marketing strategy for the commercial office space business

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How Eloelo Is Making Women Centric Gaming Platform

With recently crossing 50 million gameplays on its gaming app in just over seven months of its launch, Eloelo plans to go more regional with the content, hence engaging maximum users from non-metros

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