Articles for Brand Stories

Flipkart Boosts Local Entrepreneurship

It has launched the Shopsy app with an aim to power ecommerce for communities and third-party channels where users spend time and trust

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Consumers To Increasingly Support Local Indian Businesses: Nikhil Arora, GoDaddy

We expect this will present significant growth opportunities for e-commerce across sectors in India in the coming years, he adds

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Dawn Of The Digital Insurance

Policybazaar's COO, Sharat Dhall witnesses that customers now want more from the category. Hence, insurers must up their service standards and digital offerings

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Brand Building Gamified

Gaming tops the list of innovative, engaging & immersive ways in which companies connect with consumers. Some examples & insights on the booming sector

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P&G Names Shailesh Jejurikar As Global COO

Currently, he is the Chief Executive Officer of Procter & Gamble’s Fabric & Home Care

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Focus On Driving Purpose Through Business: Anshuman Chakravarty, Orient Electric

He dives deep into how the consumer durables market is waking up to the new realities and paving its way to normalcy

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Toyota Gives TV Ads During Tokyo Olympics A Pass

"Toyota officials will not attend the opening ceremony, and the chief reason behind it is there will be no spectators," said Toyota spokeswoman Shiori Hashimoto

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We Pioneered Omnichannel: Supam Maheshwari, FirstCry

The only way to succeed is to dream big, he believes

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