Articles for Brand Stories

PhonePe Co-founders Pick Up Mumbai Franchise In RuPay Prime Volleyball League

As the second season of the league approaches, the RuPay Prime Volleyball League powered by A23 is set to further expand its family, with the Founders of India's leading Digital Payments company PhonePe coming on board as investors in the PVL league and acquiring the 8th franchise - the Mumbai Meteors

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Tiger Shroff Launches His Brand Prowl On Flipkart

Launched live with Tiger Shroff himself on the Flipkart app along with popular influencers Ankush Bahuguna and Krystle DSouza

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India Gate Foods Enters Metaverse To Preserve Traditional Art Forms

This festive season, the brand has embarked on this journey with the marriage of art and technology

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Gulf Oil Lubricants Ropes In Smriti Mandhana

Mandhana joins the pantheon of famous cricketers and current brand ambassadors Mahendra Singh Dhoni and Hardik Pandya

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With Changing Customer Habits, Content Quality Has Become Critical: Rajat Abbi, Schneider Electric

Abbi shares his perspectives on the current marketing scenario, the blurring of lines between B2B and B2C marketing, and the intervention of technology in revolutionising and redefining the existing marketing playbooks in a quick confab

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Cera Signs Kiara Advani, Vijay Deverakonda As Ambassadors

The sanitaryware brand will launch a 360-degree campaign, featuring the megastars and their range of products during the Diwali festivity

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HCLTech Launches New Logo & Brand Identity

New brand positioning underscores HCLTech’s commitment to supercharging progress for its clients, its people, communities and the planet

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Unilever’s CEO Alan Jope To Retire This Year

Under his leadership, Unilever has made critical changes to its strategy, structure and organisation that position it strongly for success

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