Tiger Shroff Launches His Brand Prowl On Flipkart

Flipkart has launched the brand Prowl, by Tiger Shroff, for millions of Flipkart customers across the country this festive season. The brand has been brought on board via a live session with Tiger Shroff, wherein he has shared his insights on fitness and his vision for Prowl. 

Onboarding a brand like Prowl on Flipkart will enable style and fitness-conscious customers in the country, in the age group of 16-30 years, to access the brand’s lifestyle portfolio and stylish activewear collections for men and women, especially through the platform’s growing network of sellers.

Over the past couple of years, there has been a steady rise in conscious choices in health and fitness across the country. The youth has especially started investing more time and energy in physical wellness and self-care.

Flipkart looks to address this growing gap and address active India’s fashion needs. The athleisure category has witnessed tremendous growth this past year on the platform, and Prowl is aimed at the needs of young working professionals and college students.

Commenting on the association, Abhishek Maloo, Senior Director, Flipkart Fashion, says, “The pandemic underlined the importance of health and bolstered an awareness and inclination towards adopting a healthy lifestyle for customers across the country. Consequently, over the past two years, we at Flipkart have observed an increase in the demand for activewear. With this segment becoming more mainstream, its share of the closet as a fashion essential has increased tremendously. We believe Prowl will effectively cater to the increasing need for fashionable and comfortable clothing.” 

Tiger Shroff, Actor and Fitness Icon, comments, “Prowl, for me, is a brand born from passion and is really close to my heart. The collection is an extension of my love for all things fitness and style. Shoppers today look for athleisure that blends fitness and functionality while being a reflection of their personality. I am excited that millions of customers across the deepest corners of the country will be able to shop from Prowl’s incredible variety of well-crafted athleisure and sportswear collections on Flipkart.”   

To engage and connect with the customers, Flipkart has also brought on board two influencers including Ankush Bahuguna, a social media influencer known for defying gender norms through his beauty content, and Krystle DSouza, actress and a popular social media influencer as part of the launch conducting a fun. 

Flipkart is striving to bring a growing number of national, international, and regionally-renowned fashion brands and sellers in different ways to offer a differentiated experience to customers across the price segments. This includes identifying opportunities for them to connect with consumers across India through the online marketplace, leveraging the power of technology to scale their presence, and diversifying existing product portfolios.