Articles for Allied Sectors

India's Ad Revenue To Grow By 10% In 2024, Predicts GroupM's TYNY Report

Digital share of ad revenue to reach 79 per cent in 2024, it further mentions

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Role Of Ecommerce: Uncovering Innovation In The Era Of Contemporary Marketing

A brand’s focus on humanising technology should ensure that every interaction from the start of the customer journey to the end, is imbibed with a personalised touch

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Gozoop Group Secures Accounts For BN Group & Lego

While Gozoop will handle the integrated marketing mandate for BN Group, it will lead the creative mandate of Lego

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GoI Introduces 'National Creators Award' To Celebrate Influencers

The awards, spearheaded by MyGov India, will be given out in 20 categories

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Hires & Promotions: Amway, BrandMusiq, Two99

Quick look at new hirings and promotions this week

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How To Design Effective Performance Marketing Campaigns?

Its heart lies in formulating a methodology that is highly brand-centric, allowing it to only pay when the targeted action is undertaken by the consumer

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Will India's Creators Transform From Influencers To Entrepreneurs In 2024?

The rapidly evolving landscape is reshaping the way individuals learn, create, share, and monetise their content, opening vast opportunities for creators and content consumers alike

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Hires & Promotions: Swiggy, Planet Marathi OTT, PR Professionals

Quick look at new hirings and promotions this week

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