Hires & Promotions: Amway, BrandMusiq, Two99

Rajneesh Chopra joins Amway as its India chief

Amway has appointed Rajneesh Chopra as its new India chief. Chopra, who was previously the chief commercial officer at Immunotec, succeeds Anshu Budhraja, who resigned from his position at Amway a few months back.

After working as an assistant manager of sales and marketing at Revlon, Chopra started his career at Amway as a business development manager. Subsequently, he advanced to become the vice president of sales.

For Amway North America (the United States, Canada, and the Caribbean Islands), Chopra oversaw the P&L and built a very profitable company that grew to be worth over $1 billion. Additionally, he helped the beauty and wellness consumer category's market share rise.

Chopra also helped Amway North America transform into one of the fastest-growing markets across all markets of Amway. This included channelling all sales-led functions, strategy development, and managing a vast network of 350,000 distributors.

During his stint at Revlon, Chopra launched Revlon in India, launched fragrances in the country and managed the sales team and channel distributors to enhance business funnels.

In November 2023, the Enforcement Directorate (ED) alleged that Amway generated proceeds of crime that were worth more than Rs 4,000 crore. And, a substantial part of it was siphoned (draw off or transfer) off to overseas banks.

Subhash Kamath joins BrandMusiq board of directors 

BrandMusiq has added Subhash Kamath to its board of directors consisting of Rajesh Patel, Hari Marar and Safir Anand. With nearly 40 years of experience in the advertising industry and a profound passion for music, Kamath brings a wealth of strategic insight and creative vision to his new role at BrandMusiq.

Besides being on the Board, Kamath will work closely with Founder, Rajeev Raja and co-founder, Ajit Varma to help build and market the BrandMusiq brand across geographies, as well as contribute to the creativity and Innovation initiatives being set in place to propel BrandMusiq into becoming a leader in the digital environment.

In a rich career spanning 36 years across top agencies like Ogilvy, Trikaya Grey, Bates, Publicis and BBH, Kamath held top leadership positions as well as being a CEO for 17 years. He has been instrumental in leading strategic initiatives and driving growth for both Indian and multinational clients. His track record of success includes spearheading mergers and acquisitions for WPP and founding organisations like BBH in India, solidifying his reputation as a visionary leader in the industry. Kamath is currently working as an independent brand consultant and a mentor.  

Beyond his illustrious advertising career, Subhash Kamath is also an accomplished musician, having served as the lead singer and guitarist of the band 'Wanted Yesterday' alongside Rajeev Raja, founder of BrandMusiq. 

Commenting on his appointment, Rajeev Raja, Founder of BrandMusiq, expresses, "Subhash's extensive experience and deep understanding of the advertising landscape make him an invaluable asset to BrandMusiq. His passion for music and proven track record of strategic leadership align perfectly with our vision of redefining the auditory landscape of branding. I have long admired Subhash's work and am thrilled to welcome him to the BrandMusiq family."

Kamath says, “I’m a fan of brands. And nothing excites me more than helping take brands into the future. In this fast-paced digital world of consumers, sonic branding is becoming imperative for brands seeking to create stronger emotional connections. And BrandMusiq has been doing some cutting-edge work in this space. Given my love for both brands and music, I’m just delighted to be part of this amazingly talented team.”

Rajeev Raja and Subhash Kamath share a mutual appreciation for each other's work, having known and admired each other's contributions to the advertising and music industry over the years. Their shared vision and commitment to excellence make them a formidable team poised to lead BrandMusiq into its next phase of growth and innovation.

Two99 welcomes Vishnu Kanth Gokul as chief growth officer to spearhead digital and media sales initiatives

Two99 has named Vishnu Kanth Gokul as the new chief growth officer. Gokul joins the team with an impressive background, having accumulated nearly 30 years of experience in digital and media sales across some of the industry's most respected platforms and companies.

Gokul's career is highlighted by his roles in organizations such as Rediff, Sify, Sulekha, Rajshri.com, 123greetings.com, Percept, Times Internet ( Cricbuzz.com), Qoruz, and Zoo Media Network.

At Two99, Vishnu will play a pivotal role in steering the company towards new heights of innovation and collaboration. His appointment is a testament to Two99's commitment to excellence, nurturing human relationships, and safeguarding core values and ideas.

"We are excited to welcome Vishnu to our team. His exceptional track record, deep understanding of the digital landscape, and commitment to growth align perfectly with our vision at Two99. With Vishnu's leadership, we are poised to revolutionize the digital ecosystem, enhancing user experiences, cultivating dynamic communities, and optimizing distribution efficiency," mentions Agam Chaudhary, CEO, Two99 (Ecommerce, Tech Marketing, Cyber Security).