Gozoop Group Secures Accounts For BN Group & Lego

BN Group awards integrated marketing responsibilities to Gozoop Group

Gozoop Group has secured the integrated marketing mandate for edible oil manufacturing company - BN Group. The group's Mumbai office will service the mandate.

The responsibilities of the mandate include crafting an overarching brand communication strategy, which effectively conveys the brand persona and philosophy. Leveraging a multi-channel approach, above-the-line (ATL) and below-the-line (BTL) marketing, alongside online, offline and point-of-sale (POS) advertising efforts will be undertaken. Championing social media platforms, a distinct and engaging digital brand presence will be established to build camaraderie with audiences online and boost brand recognisability and visibility. Other duties include curating brand campaigns which spotlight creativity and imagination and analyzing and reviewing customer perceptions across platforms.

Commenting on the partnership Anubhav Agarwal, managing director & CEO, BN Group shares, “BN Group is delighted to partner with Gozoop as our integrated marketing partner on this transformative journey. Their proven track record of crafting cohesive, data-driven campaigns across all channels perfectly aligns with our vision for maximizing brand engagement and achieving our marketing goals. We are confident that this partnership will be instrumental in amplifying our message and forging innovative and impactful connections with our customers.”

“It truly is thrilling to be associated with one of the leading FMCG edible oil manufacturers - BN Group. It is not often that a new brand is launched in this category and, we at Gozoop are really enthusiastic to kickstart the campaign,” comments Mohit Ahuja, President, Gozoop Group.

Lego’s creative account in India goes to Gozoop

Lego has picked Gozoop Group for handling its creative account in India, as per media reports.

Most recently, the Lego Group elevated Bhavana Mandon, marketing director, India, to the role of country manager.

Lego's win comes on the back of several key account wins for Goozoop including that of builder Ashwin Sheth Group and Godrej Properties.