Articles for Allied Sectors

Hires & Promotions: Dentsu, Sephora

Quick look at new hirings and promotions this week

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Technicolor CEO Outlines India’s Pivotal Role In Its Transformation Strategy

Caroline Parot, the CEO of Technicolor Creative Studios, discusses the company’s transformation plan, the role India will play in this and why 2024 will remain a year of recovery in an interview with BW Marketing World. Edited Excerpts:

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Farewell Ameen Sayani - The Superstar Of Radio Broadcasting

Millions of fans secretly nursed an ambition to be able to speak like Ameen Sayani or imitate his style, recollects Bhuvan Lall

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70% Of Consumers Believe Influencer Marketing Impacts Their Buying Behaviour: Report

About 56 per cent of consumers trust Influencer recommendations on Instagram, it further states

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Hires & Promotions: Unilever, Myntra, Flipkart, Care Hospitals

Quick look at the new hirings and promotions this week

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Account Wins: Digidarts-HomeSharp, TCC-Woodsmen, Value 360-Miss World Organisation

Quick look at new account wins/ retainers this week

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55% Of Consumers Want Affordable Experiences With Brands: Report

Technology advancements have continually accelerated over the years, which has elevated and evolved consumers’ expectations, giving them greater control and influence over the way brands market to them

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Account Wins: Sociowash-Tide Arabia, AdLift-TBOF

Quick look at new account wins/ retainers this week

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