Account Wins: Sociowash-Tide Arabia, AdLift-TBOF

Sociowash secures Tide Arabia’s digital mandate to revamp the brand's presence

Sociowash has secured the digital mandate for Tide Arabia, the laundry detergent brand in the UAE. The agency will be responsible for elevating the brand's digital presence through the formulation and execution of strategic creative approaches.

The account will be managed by the agency’s Mumbai team. As part of this strategic partnership, Sociowash will be responsible for increasing the digital share of voice of the brand by executing campaigns that will increase engagement and brand recall. The agency will amplify the brand’s digital presence while resonating with its target audience and help the brand achieve its business objectives.

On the win, Raghav Bagai, co-Founder, Sociowash says, “Tide is the most prominent name when it comes to laundry detergents, globally. We are elated to have been chosen to manage the digital landscape for Tide Arabia. We are confident that our team's extensive experience and expertise in FMCG brands will help redefine and elevate the brand's digital positioning in the region. Together, we can create an impact that goes beyond what has been achieved before, reaching new locations, setting new benchmarks, and adding genuine value for the brand.”

Arushi Sethi, brand director, Tide Arabia adds, “With Sociowash, Tide Arabia looks forward to leveraging new technologies and tactical digital strategies; to further cement our position as a leading laundry detergent brand. We are excited to collaborate and craft engaging campaigns, increasing audience engagement and elevating our overall digital presence.”

AdLift secures paid marketing duty for Two Brothers Organic Farms

AdLift will now manage the paid marketing responsibilities of Two Brothers Organic Farms (TBOF). 

AdLift aims to conceptualise and create campaigns that match the innovation and creativity of TBOF. They are confident that with our strategies we will fuel sales and create loyal customers fulfilling the brand's goal of empowering organic farmers and boosting rural livelihood and employment. The agency's innovative approach, data-driven strategies, and comprehensive understanding of the digital landscape were key factors in winning the trust of Two Brothers Organic Farms.

"We are thrilled to be partnering with Two Brothers Organic Farms and excited about the opportunity to elevate their brand through our paid marketing initiatives," mentions Prashant Puri, co-Founder & CEO, AdLift. "Our team is committed to leveraging the latest technologies and trends to ensure Two Brothers Organic Farms receives the visibility it deserves in the highly competitive organic market."

The paid marketing strategy devised by AdLift for Two Brothers Organic Farms encompasses a multi-faceted approach, combining targeted advertising, search engine marketing, and social media campaigns. The goal is to not only increase brand awareness but also drive meaningful engagement and conversions for the brand.

"We were looking for a digital agency that could not only understand our brand ethos but also create impactful campaigns that resonate with our audience. AdLift impressed us with their strategic insights and proven track record, and we are excited to embark on this journey with them," states Satyajit Hange, co-founding farmer, Two Brothers Organic Farms.