Quick look at new account wins/ retainers this week
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It needs to play a pivotal part in educating the market and stakeholders and helping them understand the value of moving to a value-additional mindset
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By embracing authenticity, harnessing the power of AI, and pushing the boundaries of creativity, brands can forge deeper connections with their audience and drive meaningful results
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These agencies blend expertise, data-driven insights, and AI innovations to propel tech businesses forward
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Interestingly, only 15 per cent of the Indian brands are leveraging generative AI to enhance CX initiatives compared to 18 per cent globally
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Quick look at the new hirings and promotions in the Indian media ecosystem
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The majority of IPL revenues come from the media rights income and the franchise fee
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Quick look at the new account wins/ retainers this week
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