Account Wins: ArtE-Hero Lectro; Madchatter-MetaMorph; Ram Madhvani Films-Pitchfork Partners; BCCI

ArtE wins marketing mandate for Hero Lectro

ArtE Mediatech has partnered with Hero Lectro to take charge of the overall planning, strategising, and managing of brand and social media marketing, and performance marketing. The mandate will be managed by the agency’s Delhi branch.

Additionally, as a part of the mandate, the agency will also prioritise bolstering brand awareness, enhancing brand recall value, and fostering consideration among consumers. Besides this, ArtE will also assist Hero Lectro in reclaiming the audience’s mind and market share within the e-cycles category.

On this, Amit Dhawan, partner & CEO of Art-E says, “We are ecstatic to embark on this new alliance with one of the industry stalwarts. Hero Lectro has been making marks in the industry and redefining mobility in India with unique riding modes. By working together, we are excited to bring our creative ideas and expertise to the forefront and set new boundaries in this industry. I am confident that this partnership will result in great outreach for the brand, and I can’t wait to see how this unfolds.”

 Commenting on this partnership, Sriram Sundreson, CEO, Firefox Bikes adds, “We are thrilled to onboard the creative nerds of ArtE Mediatech. Their expertise and capabilities in setting revolutionary marketing trends in the industry are seamlessly aligned with our vision to make the Hero Lectro e-cycle the most preferred e-cycle in India. We look forward to a healthy collaboration and setting new benchmarks in the industry”

Madchatter Brand Solutions joins forces with MetaMorph as PR partner for Chhalaang 2.0

Madchatter Brand Solutions has partnered with MetaMorph, an HR advisory firm, as the official PR partner for Chhalaang 2.0, India’s Women-only Hackathon. Scheduled for April 6, 2024, at the venue partnered with Microsoft for startups in Bengaluru, Chhalaang 2.0 is poised to empower women in the tech sphere. 

Rachna Baruah, founder of Madchatter Brand Solutions, expresses, 'We are thrilled to partner with MetaMorph for Chhalaang 2.0. This hackathon represents a powerful initiative towards fostering diversity in the workforce. We believe in the potential of this platform to bring about positive change and provide deserving women with the recognition they deserve in the tech workforce.

Sanam Rawal, founder partner, MetaMorph and Swati Gupta, core team member heading the acquisition and diversity initiative at MetaMorph say, "Chhalaang is not just a hackathon; it's a movement to reshape the narrative for women in technology. Our collaboration with Madchatter Brand Solutions reinforces our commitment to amplifying the impact of Chhalaang 2.0. Together, we aim to inspire, connect, and propel women in tech towards new heights."

Prithvi Raj Singh, Founder, GamesKraft adds, "Since inception, we've supported Women Krafters in pursuing their career aspirations. Partnering with MetaMorph's Chhalaang 2.0 elevates our commitment as we host talented women coders, shaping the future of tech. Krafterhood thrives on diversity and inclusion, and this is just the beginning!" 

Ram Madhvani Films appoints Pitchfork Partners as its communication partner

Ram Madhvani Films has appointed Pitchfork Partners Strategic Consulting as its communication partner. Pitchfork Partners' mandate also includes Equinox Films, along with Equinox Virtual, their gaming vertical.

With this collaboration, Pitchfork Partners will lead corporate communications efforts for the three verticals, focusing on enhancing brand awareness and market engagement.

Expressing his optimism, Ram Madhvani, filmmaker, visionary producer and founder of Equinox Films, Equinox Virtual and Ram Madhvani Films, states, "We are delighted to welcome Pitchfork Partners on board as our strategic communications partner. Their tactical insights and industry know-how will play a crucial role in amplifying our brand narrative and fostering greater engagement with our audiences. We look forward to collaborating with them to achieve our communication objectives."

Amita Madhvani co-producer, Ram Madhvani Films, Equinox Films and Equinox Virtual, says, "Ram Madhvani Films, Equinox Films and Equinox Virtual represents the forefront of our creative vision, pushing the boundaries of storytelling through immersive experiences. Furthermore, we are committed to harnessing cutting-edge technologies to transport audiences into captivating virtual worlds. Our partnership with Pitchfork Partners signifies our dedication to sharing these innovative narratives with the world. Together, we look forward to shaping the future of entertainment and inspiring the Indian audiences."

Commenting on the partnership, Jaideep Shergill, co-founder, Pitchfork Partners, remarkes, "Ram Madhvani Films and Equinox Films have carved a niche for themselves in the media and entertainment and advertising industry, and we are honoured to be entrusted with the responsibility of enhancing their communication efforts. Through strategic messaging and targeted outreach, we aim to amplify their brand impact and reach new heights of success in the ever-evolving entertainment landscape."

BCCI invites bids for creative agency

The Board of Control for Cricket in India (BCCI) has released a 'Request for Proposals (RFP)' for the appointment of a creative agency.

"RFP will be made available on receipt of payment of a non-refundable fee of Rs 1,00,000 (Indian Rupees One Lakh Only) plus any applicable goods and services tax. The procedure to procure the RFP documents is enlisted in Annexure A to this notice. The RFP will be available for purchase till March 18, 2024," the notice specifies,” the cricket body said.

The terms and conditions governing the tender process including eligibility requirements, process for submissions of bids, rights and obligations will be made available on receipt of payment of this non-refundable fee,.

According to the notice, "Interested parties are requested to email the details of payment made for the purchase of the RFP to rfp@bcci.tv, as per the procedure laid down in Annexure A. It is clarified that the RFP documents shall be shared only upon the confirmation of payment of the non-refundable RFP fee."