India only witnesses a solo win in this category for Mondelez's campaign
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The Direct Lions celebrate targeted and response-driven creativity
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Yesudas picks Axis My India's Pradeep Gupta's recent incident to evaluate the greater need for empathy, and the key learnings from it
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The number of brands submitting is up by 6 per cent and media owners is up by 31 per cent
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According to an industry report, the company made $2 billion in ad income two years ago, so the decline in that revenue is substantial
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Capturing the premium segment requires a nuanced understanding of shifting consumer values, effective communication strategies and agile responses to market dynamics
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The IT Ministry has received multiple comments on the Bill from industry stakeholders, thus a follow-up meeting with Secretary MeitY as the chairman is scheduled for June 18
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This comes to light after evaluating the practical challenges and complexities raised by various stakeholders in the advertising and media industry
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