Articles for Allied Sectors

Companies Focus On Growth & Performance With 23% Hires In Marketing In Q1FY25: Report

Alongside, sales jobs witnessed a 30 per cent of hires, according to the Indeed Hiring Tracker

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Creating Value Together Is The Need Of The Hour, Believe Experts

Collective value creation today isn't just about pooling resources—it's about weaving together diverse perspectives and strengths to innovate solutions that no single entity could achieve alone  

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Leveraging Consumer Obsession To Navigate Marketing's Complexities

Keeping the consumers at the core of everything can build a brand that is truly resilient and withstands the test of time, winning over the several headwinds that come its way

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Shaping Marketing Strategies Amidst Brand Evolution

Leading marketers take centerstage to discuss how the ever-dynamic and complex marketing landscape compels them to reshape their strategies, to move with the times and stay strong in the game

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Navigating Change: How Are Modern Marketers Swimming Through Choppy Waters?

As the business landscape continues to evolve rapidly, leaders emphasise the importance of adaptability, authenticity, and foresightedness in maintaining a brand's relevance and success

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Leveraging PLI To Achieve 'Make In India' Goals In The Consumer Electronics Sector

To fully realise the potential of the PLI scheme, the government needs to complement it with other supportive measures, feels Kagalwala

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A Marketer's Instinct: Does It Have A Real Role Today?

Marketers agree that creativity in marketing sometimes requires a departure from data-driven decision-making and connecting with consumers on a human level to make choices based on what ‘feels right’

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Consumers Have Evolved, Yet The DNA Remains The Same: Experts

Leading marketers call for the need to remain authentic and maintain a conversational style of relationship with their consumers to sustain for long

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