BARC Witnesses 44% Dip In PAT In FY24, Reaches 20 Cr
The TV measurement body's revenue has also dipped 0.6 per cent to Rs 319 crore this FY
The Broadcast Audience Research Council (BARC) has posted a profit after tax of Rs 20 crore for the financial year 2024. This is a decrease of 44 per cent.
The TV measurement body's revenue has also dipped 0.6 per cent to Rs 319 crore this FY.
In FY23, BARC India saw a 60 per cent drop in profit and a marginal increase of 0.41 per cent to Rs 323.28 crore in its revenue.
e4m has recently reported how BARC is gearing up to launch its measurement survey for CTV consumption in India.
As per earlier developments, BARC has ordered over 5,000 metres for the same and was in the process of defining premium homes.
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