Author
She is the Senior Editorial Lead at Businessworld and majorly covers pieces on advertising, marketing, branding and experiential marketing. She writes closely for BW Marketing World and Everything Experiential.
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Deepali Naair, Group CMO, CK Birla Group sheds light on the challenges looming over the marketing industry, and the solutions to tackle the same
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Artificial general intelligence is present across anything and everything that you do today, and this is the best version of AI ever, he adds
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Talking to BW Marketing World in an exclusive chat, Ashish Gupta, Brand Director, Volkswagen Passenger Cars India speaks about enhancing customer and brand engagement through VWe, aligning VWe with the brand’s larger marketing goals, the evolution of experiential marketing in the automotive industry and more
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It is learnt that in his new role, Jain be heading the seller marketing function and will be responsible for managing and enriching Amazon's brand identity for the seller community
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Industry experts shed light on the pros and cons of Artificial Intelligence (AI), its impact and more
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The gathering was a star-studded affair, graced by industry veterans, colleagues, friends, and family members of Rao
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Rao reminisced about discovering Piyush Pandey's creative potential during their time at O&M Mumbai
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Desai, CEO of Futurebrands India, reflected on his time with Chintamani Rao, fondly known as Chinta
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The Direct Lions celebrate targeted and response-driven creativity
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Industry experts came together to discuss the impact of influencers in cinema and more
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