Publicis CEO Arthur Sadoun Sees Omnicom-IPG Deal Positive Shift For Industry

Omnicom and IPG have jointly disclosed their proposed acquisition agreement, shortly after Publicis claimed the title of the world's largest holding company for the first time.

In a recent video addressed to employees, Arthur Sadoun, CEO, Publicis remarked, "I hope you are enjoying being the top dog. But don’t get used to it because it may not last past 2025. As you know, Omnicom has decided to go shopping and has plans to buy IPG.”

Sadoun candidly addresses the potential shift in industry rankings, humorously cautioning employees not to get too comfortable at the top, as Omnicom’s “shopping spree” might soon dethrone Publicis.

He frames the Omnicom-IPG deal as a positive development for the industry, suggesting that consolidation could enhance the sector’s reputation within financial markets.

Sadoun argues that having three dominant global players might transform the industry's current perception as a “bad neighbourhood” into a more stable and competitive landscape.

Reflecting on Publicis’s own failed mega-merger attempt with Omnicom a decade ago, Sadoun highlights the challenges of major acquisitions, which often demand significant internal focus on integration. In contrast, Publicis has spent the last decade investing in data and technology, strengthening its capabilities and enabling it to remain client-focused during this period of industry transformation.

Closing on a personal note, Sadoun expressed respect and well-wishes for Omnicom CEO John Wren and IPG CEO Philippe Krakowsky. He added a lighthearted touch, mentioning that one was his boss 20 years ago and the other speaks fluent French, leaving the audience to guess who is who.