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Rajany Pradhan

Author

The author is Principal Correspondent with BW Businessworld

Latest Articles By Rajany Pradhan

Building Brands In A Competitive Landscape

At GoaFest 2024, industry leaders Asha Kharga, Siddharth Roy Kapur and Tarun Puri share insights on customer centric adaptability, meeting shifting expectations and maintaining loyalty in a dynamic environment

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Industry Leaders On Future Ready Agencies

At Goafest 2024, Anusha Shetty, Jitendra Dabas and Babita Baruah give insights on Building Future Ready Agencies with Dheeraj Sinha

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Listening To Data Analytically Is Important: Sunil Kataria, Raymond Lifestyle

At Goafest 2024, Shashank Srivastava from Maruti Suzuki and Sunil Kataria from Raymond Lifestyle, shed light on Navigating The New Normal: Understanding the Changing Market Dynamics

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Goafest 2024 Day 2: Unlocking Brand Success

Exploring the intersection of tradition and innovation in marketing, experts talk about strategies for brand success at Goafest 2024's Knowledge Seminar

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Goafest 2024 Day 2: Adapting To Media Client Demands

Tailoring strategies and navigating industry changes - insights from industry leaders at Goafest 2024's Media Agencies Panel

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Goafest 2024 Day 2: Industry Leaders Champion Gender Equality

Breaking Barriers, Building Equality: Insights from Goafest 2024's Gender-Sensitive Marketing Seminar, Shaping a More Inclusive Future for Advertising and Beyond

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Progressive Branding & Sustainable Growth Is The Focus: Ruchira Jaitly

In an exclusive interview, Diageo India’s CMO, Ruchira Jaitly, highlights the company's commitment to sustainability, imbibing progressive advertising and current market trends

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Programmatic Summit Unveils Transformative Commerce Insights

e4m & GroupM's Programmatic Summit delves into transformative insights of 'Social and Discovery Commerce'

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Influencer Marketing Shaping The Future Of Brand Engagement

The captivating world of influencer marketing took center stage at the recent India Web Fest Season 5, an OTT and Web Entertainment Conclave

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Emerging Trends In OTT Marketing

From seamless integrations to data-driven marketing, discover how the world of OTT entertainment is redefining brand engagement and storytelling

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