Industry Leaders On Future Ready Agencies

Another Knowledge Seminar presented by Malayala Manorama in association with MIQ, titled "Adaptability and Innovation: The Cornerstones of a Future-Ready Agency," featured a distinguished panel of industry leaders. Among them were Anusha Shetty, Chairperson & Group CEO of Grey Group India; Jitendra Dabas, Chief Operating Officer & CSO India, Head of Effectiveness APAC at McCann WorldGroup; and Babita Baruah, Chief Executive Officer of VML India. Leading the discussion was Dheeraj Sinha, Group CEO for India and South Asia at FCB Group India. This dynamic session delved into the vital role of adaptability and innovation in shaping the future of agencies, particularly concerning the next generation.

Dheeraj posed a critical question: "What questions should we be asking when it comes to talent?" Jitendra responded by emphasising the need for inclusive environments, asking, "Are we creating agencies where younger people are comfortable and thriving?" Anusha then addressed the generational shift in workplace expectations, stating, "I hear from senior leaders about culture missing. But the truth is GenZ is the largest workforce today and they want flexibility; 85 per cent of GenZ wants a hybrid work situation. Are we as seniors ready to accept this?" She stressed the importance of adapting to the needs of younger employees. Babita added, "Simple things like setting younger people up for success and fostering a sense of belonging are crucial. Allowing expression and embracing them is key." The discussion underscored the need for senior leaders to evolve and create supportive, flexible work environments for the new generation.

Drawing from their extensive experience, the panel discussed strategies to hone talent and manage remuneration for the next generation, ensuring that agencies remain agile and ahead of the curve in an ever-evolving industry landscape.

Rajany Pradhan

BW Reporters The author is Principal Correspondent with BW Businessworld