Author
The author is the Editorial Lead at BW Businessworld. Majorly writes on marketing, advertising, experiential marketing and retail. She closely looks upon the vertical of BW Marketing World and BW Retail World.
From data-driven insights to responsible brand building, Chandan Mukherji, Director and Executive Vice President of Strategy, Marketing and Communication at Nestle India decodes the art of creating resilient brands in an exclusive conversation with BW Marketing World
Read MoreAs India sees a 47 per cent spending surge this festive season, driven by millennials, digital-first strategies and gifting trends, brands gear up to capitalise on the surge
Read MoreIn an exclusive chat with BW Marketing World, Ragini Hariharan, Marketing Director at Himalaya Wellness discusses her 14 years at Procter & Gamble, her new role at Himalaya Wellness and impactful campaigns like Muskaan, supporting cleft surgeries for underprivileged children and more
Read MoreFrom iconic campaigns to global acquisitions, Ratan Tata’s visionary approach transformed Indian branding, inspiring marketers to blend purpose with profitability
Read MoreBasu will be reporting directly to Ishwinder Khurana, Executive President and Chief Business Officer (B2C) at Polycab India
Read MoreBy offering faster delivery to 99 per cent of the country, Amazon Business focuses on capitalising on corporate gifting during the festive season, reveals Suchit Subhas, Director of Amazon Business
Read MoreWith consumer behaviour shifting online, digital ad spends is skyrocketing. From personalisation to hyperlocal relevance, brands are reinventing their marketing playbook to thrive and cut through the festive noise
Read MoreSlated to commence on 27 September, Amazon India gears up for its Great Indian Festival, blending cultural celebration with tailored offers while enhancing customer trust and shopping convenience
Read MoreIn Kajla's new role, she will be reporting to Paola Mejia, Head of Marketing for Pepsi Lipton AAMESA (Australia, Africa, Middle East, and South Asia)
Read MoreIn an exclusive conversation with BW Marketing World, Ankit Kapoor, CMO & Business Leader emphasises the need for bold, authentic marketing strategies while sharing insights on brand reinvention, content creation and managing risks in the digital-first era
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