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Reema Bhaduri

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The author is the Editorial Lead at BW Businessworld. Majorly writes on marketing, advertising, experiential marketing and retail. She closely looks upon the vertical of BW Marketing World and BW Retail World.

Latest Articles By Reema Bhaduri

Brand Equity & Resilience Are Built On Powerful Core Insights, Says Nestle India's Chandan Mukherji
Brand Equity & Resilience Are Built On Powerful Core Insights, Says Nestle India's Chandan Mukherji

From data-driven insights to responsible brand building, Chandan Mukherji, Director and Executive Vice President of Strategy, Marketing and Communication at Nestle India decodes the art of creating resilient brands in an exclusive conversation with BW Marketing World

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Festive Shopping Trends: What's Hot This Year?
Festive Shopping Trends: What's Hot This Year?

As India sees a 47 per cent spending surge this festive season, driven by millennials, digital-first strategies and gifting trends, brands gear up to capitalise on the surge

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We’ve Significantly Increased Our Investment In Influencer Partnerships: Ragini Hariharan, Himalaya Wellness
We’ve Significantly Increased Our Investment In Influencer Partnerships: Ragini Hariharan, Himalaya Wellness

In an exclusive chat with BW Marketing World, Ragini Hariharan, Marketing Director at Himalaya Wellness discusses her 14 years at Procter & Gamble, her new role at Himalaya Wellness and impactful campaigns like Muskaan, supporting cleft surgeries for underprivileged children and more

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End Of An Era: India Bids Farewell To Ratan Tata's Marketing Legacy
End Of An Era: An Ode To Ratan Tata's Marketing Legacy

From iconic campaigns to global acquisitions, Ratan Tata’s visionary approach transformed Indian branding, inspiring marketers to blend purpose with profitability

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Polycab India Appoints Shwetal Basu As Senior VP, Head Of Brand & Marketing
Polycab India Appoints Shwetal Basu As Senior VP, Head Of Brand & Marketing

Basu will be reporting directly to Ishwinder Khurana, Executive President and Chief Business Officer (B2C) at Polycab India

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More Than 65% Of Our Demand Comes From Smaller Cities: Suchit Subhas, Amazon Business
More Than 65% Of Our Demand Comes From Smaller Cities: Suchit Subhas, Amazon Business

By offering faster delivery to 99 per cent of the country, Amazon Business focuses on capitalising on corporate gifting during the festive season, reveals Suchit Subhas, Director of Amazon Business

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Why Brands Are Betting Big On Digital Ads This Festive Season?
Why Brands Are Betting Big On Digital Ads This Festive Season?

With consumer behaviour shifting online, digital ad spends is skyrocketing. From personalisation to hyperlocal relevance, brands are reinventing their marketing playbook to thrive and cut through the festive noise

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From Gen Z Fashion To Tech Upgrades, Amazon Bets Big On Great Indian Festival
From Gen Z Fashion To Tech Upgrades, Amazon Bets Big On Great Indian Festival

Slated to commence on 27 September, Amazon India gears up for its Great Indian Festival, blending cultural celebration with tailored offers while enhancing customer trust and shopping convenience

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PepsiCo Elevates Aveet Kajla To Associate Director Of Brand Marketing
PepsiCo Elevates Aveet Kajla To Associate Director Of Brand Marketing, Eyes Emerging Markets

In Kajla's new role, she will be reporting to Paola Mejia, Head of Marketing for Pepsi Lipton AAMESA (Australia, Africa, Middle East, and South Asia)

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It's Time That Marketers & Creative Agencies Continue To Remain Very Bold: Ankit Kapoor
It's Time Marketers & Creative Agencies Continue To Remain Very Bold: Ankit Kapoor

In an exclusive conversation with BW Marketing World, Ankit Kapoor, CMO & Business Leader emphasises the need for bold, authentic marketing strategies while sharing insights on brand reinvention, content creation and managing risks in the digital-first era

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