Author
A veteran journalist in business and corporate journalism, Noor Fathima Warsia is the Group Editorial Director of India’s oldest business publication, BW Businessworld. In her role, Noor leads the editorial initiatives across BW Businessworld’s flagship product and communities focused on education, startups, healthcare and wellbeing, media & marketing, gaming, HR and legal among others. In a career spanning more than two decades, Noor has led the publishing of the flagship BW Businessworld magazine and its community magazines, guided the online editorial team and led communities such as BW Marketing World apart from working on editorial-led IPs such as BW Most Influential Women, BW India’s Most Sustainable Companies, BW Top 50 Marketers and more.
The next normal also means no going back to pre-Covid, she believes
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More examples of making technology & data work harder for marketers, with sharper measurability, are on the anvil
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Consumer sentiment will return at top speed, compelling marketers to do more
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Remote working did not dilute creativity from problem-solving towards achieving business outcomes
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Bolloré sees the rise of digital entrepreneurship, more desire for innovation, design thinking, content studios, creation of links between content and media, commerce
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Backed by expectations of a speedy economic recovery, India is marked as the highest ad growth market in 2021
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The nine winners upheld purpose and resilience in the year, while staying true to their DNA
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In the new normal of a Covid-19 reality, consumer behaviour is changing. In order to adapt and recover, marketers will need to collectively prepare for the new rules of the game
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