Author
A veteran journalist in business and corporate journalism, Noor Fathima Warsia is the Group Editorial Director of India’s oldest business publication, BW Businessworld. In her role, Noor leads the editorial initiatives across BW Businessworld’s flagship product and communities focused on education, startups, healthcare and wellbeing, media & marketing, gaming, HR and legal among others. In a career spanning more than two decades, Noor has led the publishing of the flagship BW Businessworld magazine and its community magazines, guided the online editorial team and led communities such as BW Marketing World apart from working on editorial-led IPs such as BW Most Influential Women, BW India’s Most Sustainable Companies, BW Top 50 Marketers and more.
Merger & acquisition, diversification and optimising the core product are critical to Havas Media Network’s growth, says Global CEO Peter Mears as he cites the recent India acquisition of digital marketing agency PivotRoots
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Delighting people delivers more value to all stakeholders, growing newer markets, says the Chief Brand Officer of P&G
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Much has changed at Cannes Lions in seven decades but the agenda to push creativity towards making a difference remains
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With the unique distinction to be the only marketer named Cannes Lions Creative Marketer of the Year for two consecutive years, AB InBev is working with a culture of ‘harmony’
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Marketing leaders from Diageo, Merkle, Vayner3 and Formerly Known As explain that artificial intelligence can transform creativity by not losing sight of the fundamentals
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Two days after Women's Day, HUL has named its new MD & CEO and one wonders whether it missed out on the opportunity of getting its first woman top boss and adding to the rare breed of women FMCG CEOs in India
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Bhatia reveals why social commerce would be an exciting chapter to many high spending categories
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The intensity of investments has also increased in enabling SME’s and creating a strong ecosystem around them, he mentions
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It’s a fast-evolving situation that will continue to grow faster than other channels, he adds
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This is the time for media companies to link their platforms together, think out of the box and really focus on value instead of volume
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